MARC Group, a leading market research company, has recently released a report titled “Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global kombucha tea market analysis, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Kombucha tea, often referred to as mushroom tea, is a delightful, fermented drink that offers a gentle fizz. It is made by combining green or black tea, sugar, and a unique culture of bacteria and yeast called SCOBY. This unique beverage contains rich amounts of antioxidants, probiotics, vitamins, amino acids, and enzymes that help prevent various health issues. Some commonly available variants of kombucha tea include lemon, apple, ginger, berries, and an assortment of spices and herbs.
After fermentation, kombucha tea develops an appetizing balance of sweetness and tartness. Moreover, it acquires a fizzy sensation, adding to its appeal as a carbonated functional beverage with numerous health benefits. It is generally preferred by people with lactose intolerance and celiac disease as it is obtained by fermenting sweetened tea. At present, kombucha tea is gaining immense traction across the globe due to its potential benefits, including aiding in weight management, strengthening the immune system, cleansing the digestive tract, providing an energy boost, and reducing the strain on the pancreas.
How big is the kombucha tea market?
The global kombucha tea market is expected to exhibit a growth rate (CAGR) of 17.6% during 2023-2028.
Current Trends Shaping the Kombucha Tea Market
The kombucha tea market is primarily driven by the increasing health awareness among the general population and rapid growth in the food and beverage (F&B) industry. Moreover, the shifting consumer preferences from carbonated drinks and high-sugar juices to functional beverages fortified with essential nutrients is positively influencing the market growth. Along with this, the surging adoption of kombucha in food establishments such as restaurants and cafes, as it is a natural source of amino acids, probiotics, antioxidants, enzymes, and vitamins that help prevent critical medical ailments, has catalyzed the market growth.
Additionally, the rising utilization of natural flavors and extracts derived from kombucha in producing various food and beverage items, including flavored candies, breakfast meals, and ice cream toppings, is another major growth-inducing factor. Besides this, numerous technological advancements in bottling techniques and the development of visually appealing labels by key players to capture consumer attention have accelerated the product adoption rate.
Furthermore, the rising demand for kombucha tea amid the COVID-19 pandemic, as it strengthens the immune system and cleanses the gut, is contributing to the market growth. In addition, key players are offering kombucha tea in crafted cocktails, in unique flavors such as elderflower, lemongrass, grapefruit & hibiscus, coffee, blueberry, and jalapeno, which in turn have augmented the product demand among consumers seeking innovative and gut-friendly beverages. Other factors, including easy product availability through online and offline retail channels, evolving lifestyles, rising demand for organic kombucha tea, and inflating consumer disposable incomes, are also anticipated to drive the market further.
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What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Type:
- Organic
- Non-Organic
Breakup by Tea Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
Breakup by Flavour Type:
- Fruits
- Regular/Original
- Herbs and Spices
- Flowers
- Others
Breakup by Packaging Type:
- Glass Bottles
- Aluminium Cans
- PET Bottles
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Health Stores
- Online Retailers
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Who are the key players operating in the industry?
The report covers the major market players including:
- Brew Dr. Kombucha,
- Asheville Kombucha Mamas, LLC (Buchi Kombucha),
- RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem),
- Flower of Life Ltd (Equinox Kombucha),
- GT’s Living Foods LLC,
- Humm Kombucha LLC,
- KeVita, Inc.,
- Pure Steeps LLC (Wonder Drink),
- Reed’s, Inc.,
- Remedy Kombucha Pty Ltd.
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