The term online presence has had many meanings over the years of internet’s popularity. Almost two decades ago, an online presence meant setting up just a website. It was more than enough to have a good looking website with a decent homepage, top-notch navigation, beautiful images, classy content and the like.
Now this is no longer true. It is not necessarily that all those elements of a website are no longer important. They are important, but online presence in context and meaning have changed and evolved. Yet there are a lot of things involved in the process of creating a presence online.
Professionals from a web design company Dubai now reveal the key elements of the essence of online presence which should not be neglected at any cost:
- Online Analytics.
- Social Media Marketing.
- Search Engine Optimization.
- Website design and development.
Website design and development
Everybody knows the website is sort of a home base (HQ) for each business, brand or company alike. It invites visitors and directs them to their intended destination. The website is a place that needs the visitor’s initial, constant and primary attention.
Once visitors reach a website, they expect to recognize the place where they are and whether or not this is the place they wanted to visit.
How can they do all that? By ensuring the logo is present at the top of the web page, and the images plus content represent the company’s products/services, personality and characteristics. These elements are communicating the brand.
Though branding sounds like something which only large organizations conduct, it is something a lot of businesses naturally do to differentiate themselves from others. For this purpose, a name, a logo, some original images and content representing the true aspect of the company, is selected, created and posted.
Search Engine Optimization (SEO)
For the website to be found by search engines, it should be optimized i.e. made effective and perfect for search engines. SEO involves using keywords best describing the business, products and services, and other things. These keywords are what potential visitors will type in a search engine to get the outcome they desire.
Hence, each web page, image and content on the website should be optimized to be picked up by search engines.
Blogging is a great way of talking about the company’s activities, portfolio and the way it can help all existing, new and prospective customers. It adds interaction and the element of authenticity to a website.
Moreover, it also encourages viewers to visit the website and hopefully stay on the website longer than usual.
When blogging is done with best SEO practices, this will help the website appear on search engines more nicely and more often. It can be necessary to carry out a certain amount of keyword research about the topics needed for blogging. It does not involve any rocket science but can take an hour to match the interest of the target audience. It should be 100% original at all costs.
Social media marketing
Increasing visibility through networking on social media platforms helps with visibility. Businesses, brands and companies alike should listen to what people are saying, commenting and sharing, and sharing is simply not enough.
Business entities must participate and share content, be connected with their audience at all levels and be sure they are active on key platforms like Twitter, Facebook, Instagram, Snapchat, LinkedIn and WhatsApp.
As they learn more about the way social media works, they can also search out specific groups, individuals or competition. Businesses must understand that if they participate then their audience will also participate.
Google Analytics is the most commonly used web analytics tool, is free and is quite straightforward. Once installed, it can help businesses understand detailed statistics about the visitors to the website. It can even help them understand which areas need improvement, what are the demographics of visitors, which pages they viewed and for how long did they view them?
Once all efforts are added in making an online presence, it is imperative to keep track of the results. Analytics even help identify pages which are damaged so they can be hence fixed later on.