Paul Rand, who created the logos for IBM, Westinghouse, UPS, ABC, and other companies, is thought to be the best graphic designer who has ever lived. He said this about logos:
“If ‘image is king’ in the business of communications, then the logo is the crown jewel of this image.”
That’s a lot of power for such a single graphic design to hold on its own. Graphic designers approach these projects with excitement, dread, anxiety, fear, and pride, knowing that the goal is to make something that carries such considerable weight.
Some rules can help you make a good logo, though how many and what they are depends on who you ask.
After you’ve thought about what you want your logo to “say” and who it should mean the most to, you can start giving a designer instructions.
So here in this post, The Logo Designs Company, the top brochure design company offering personalised stationery and logo animation UK, will give these guidelines to remember when designing a log for your company.
The best logos are clean and straightforward. They give the viewer a clear sense of “you” right away. In most cases, less is more, and simple is more powerful.
Remember that logos are used in different ways, on other platforms, and in various sizes and formats, so small details will be lost. A good logo will only have a few easy-to-recognize parts that are all important to what you want to say. If you have features that don’t add to the whole, you should eliminate them.
A logo should be easy to remember by just looking at it. Most people will only pay a little attention to your logo at a glance.
Like any symbol, it should stand for something specific and be easy to remember if, after looking at it, a person can say something like, “It’s a dog with a bone.” or an “It’s three circles that fit together”. A too complicated, busy, with too many parts, or stylized logo will be hard for the viewer to “get” and, therefore, easy to ignore.
Don’t settle for a logo that already exists. Do a quick search for logos in your field, look for patterns, and don’t copy them. There are a lot of logos with globes in the telecom industry like AT&T, swooshes in technology and electronics like Samsung, and teeth or smiles in dentistry like blue tooth dental.
AT&T, Samsung, and blue tooth dental all have logos that make sense and say what the companies want them to say, but if you do the same, you’ll never get noticed.
4. Modern Yet Timeless
“Modern” means “today,” but not so “today” that your logo will look silly in five years.
And modern is different from trendy. A trend is “in” right now, but it will naturally (and sometimes thankfully) die out, probably sooner rather than later. Modern, on the other hand, is less stylized and more straightforward. It shows what’s important about the time without getting too detailed.
A logo should be modern and up-to-date, but it shouldn’t be so complicated with “hot” elements that you’ve left with something that looks old when the trend is over. Because then your business will seem old to your potential customers.
Your approach, as well as certain elements, colors, and typefaces, should be modern.
Some logos, like those for UPS, Starbucks, and Burger King, have mostly stayed the same. They’ve been updated to look more modern, but the main parts have stayed the same.
5. Balance & proportion
People like well-balanced designs. A well-proportioned design will keep the different parts of your logo in balance.
Proportion is the term for how much each part of your logo weighs. From a practical point of view, your logo will be whole and make sense if it has the proper proportions.
Symmetrical logos are balanced by having elements on either side of a center line that are the same size and weight. On the other hand, asymmetrical logos can also be balanced by using different weights to make a composition that is not even but still has balance.
Your logo has a big job that will be on your products, shop signs, online ads, and more (think T-shirts and bumper stickers!). So, your logo should be flexible and able to fit anywhere. Consider all the places you’ll want to use your logo and ensure it looks good.
Having a simple logo that is easy to recognize can help you be more flexible. A responsive logo is another great way to be flexible. Responsive logos can change their size, complexity, or even color to fit wherever they are placed.
Generally, your logo should also look good with any color or background. That means it must look good in black and white without any effects. This is your logo at its most basic. Is it still unique and memorable? Does it still represent your business?
The graphic element of your logo and the typography complement one another (in a process known as a lockup). Avoid using a complicated and playful typeface when your graphic device is linear, like Fajita and clean. Even though you can use the two aspects independently, they are one and must work in complementary.
Your logo is the voice and face of your brand. It puts a lot of responsibility on you, so you have a lot of responsibility to make it as well-thought-out as possible.
Whether you’re making your first logo or your hundredth, keep logo design principles in mind. Whether you’re doing it yourself or working with a graphic designer, this is true.
Contacts The Logo Designs Company if you are considering having a new establishment for your business or thinking of giving some recent updates to your current logo. They have the top logo design experts capable of creating any logo design, from banner design UK to logos for personalised stationery and logo animation UK.