IMARC Group, a leading market research company, has recently released a report titled “Air Freshener Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global air freshener market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights
How Big is the Air Freshener Market?
| Report Attributes | Details |
| Market Size in 2022 | US$ 49.6 Billion |
| Market Forecast in 2028 | US$ 81.9 Billion |
| Growth rate (2023 to 2028) | CAGR of 8.89% |
| Base Year of the Analysis | 2022 |
| Forecast Period | 2023-2028 |
What is Air Freshener?
An air freshener is a product that aids in improving the scent and ambiance of indoor spaces. It is available in various forms, including sprays, gels, solid sticks, plug-ins, and scented candles. Air fresheners contain fragrances or essential oils that release pleasant scents into the air, helping to neutralize or overpower unwanted odors. Many air fresheners also incorporate ingredients that can absorb or eliminate malodorous particles, enhancing the freshness of the surrounding air. Some air fresheners even incorporate technology, such as timed sprays or motion sensors to provide automated freshness. Air fresheners find their application in a wide range of industries and settings, such as households, offices, hotels, restaurants, retail stores, healthcare facilities, and vehicles.
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What are the Growth Prospects and Trends in the Air Freshener Industry?
The rising awareness among consumers regarding the importance of maintaining a pleasant and fresh-smelling environment is influencing the market growth. Moreover, rapid urbanization, longer working hours, and busy lifestyles have led to increased indoor time, making people more conscious about the odors in their living spaces, thus fueling the market growth. The rising disposable incomes in many countries have led to increased spending on home decor and ambiance-enhancing products like air fresheners, which, in turn, is propelling the market growth. The expanding urban population and the rise in apartment culture is creating a need for air fresheners to combat the odors that can accumulate in compact living spaces. This is acting as a major growth-inducing factor. The rising awareness regarding the adverse effects of unhealthy air quality in indoor spaces is facilitating the demand for air fresheners, which is contributing to the market growth. The expanding hospitality industry, including hotels, resorts, restaurants, and cafes, has a high demand for air fresheners to create a pleasant ambiance for their guests, thereby contributing to the market growth. The increasing popularity of online shopping has made air fresheners more accessible to consumers, thus driving the market growth.
Manufacturers are continually introducing new and innovative air freshener products, which is driving the market growth. In addition to this, the rising demand for natural and eco-friendly product variants, coupled with increasing number of environmentally conscious consumers is driving the market toward growth. The automotive industry utilizes air fresheners significantly, with manufacturers offering a wide range of fragrances specifically designed for cars, which is driving the market growth. The market is also being driven by rising pet ownerships. Air fresheners are utilized to effectively neutralize and eliminate pet odors from homes, which is leading the market towards growth. Other factors, such as increasing influencer marketing and the impact of social media, the increasing demand for premium product variants, and the easy product availability at affordable costs, are creating a positive outlook for the market further across the globe.
Who are the Key Players Operating in the Air Freshener Market?
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- California Scents (Energizer Holdings Inc)
- Church & Dwight Inc.
- Farcent Enterprise Co. Ltd.
- Godrej Consumer Products Limited (The Godrej Group)
- Henkel AG & Co. KGaA
- Kobayashi Pharmaceutical Co. Ltd.
- Newell Brands
- Procter & Gamble
- Reckitt Benckiser Group plc.
- C. Johnson & Son Inc.
What is Included in Market Segmentation?
The report has categorized the market based on product type, application, distribution channel and region.
Breakup by Product Type:
- Sprays/Aerosols
- Electric Air Fresheners
- Gels Air Fresheners
- Candles Air Fresheners
- Others
Based on Application:
- Residential
- Corporate
- Cars
- Others
Analyzed by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Pharmacies
- Others
Regional Insights:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)
Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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